Nourishing Great Ideas
"For decades I have faced the challenge of turning scientific discoveries into practical innovations. If there is one thing that I have learnt from this pursuit, it is that while the problems which occur during implementation and application may sometimes be technical, much more often they are of a social nature. Social resistance towards innovation can be observed at all levels of society – in small teams, in entire companies, and in the public at large. People who are reasonably well-off have little interest in change. This aspect is constantly underestimated. The fact is that an invention will only win recognition if the social environment is sufficiently open and flexible."
Dr. h.c. mult. Branco Weiss (1929-2010)